"Our mission is to enable industrial longevity across the UK with the world's leading EU-certified cables as the innovator, manufacturer, and distributor of exceptional quality."
Adam Parry
Managing Director
Who I am
After spending my life motorbike racing, I’m never too far from the next two-wheeled adventure. From mountain biking the peaks of Snowdonia to touring the costal roads of Europe on our Honda Gold Wing, you’ll see my wife and I following the Motor GP. Next up: the fields of tulips in Assen, The Netherlands.
What I can do for you
As MD, there’s not much I can’t do for you. As well as ensuring all teams have exactly what they need to provide a consistently exceptional experience, I’m on the ground liaising between manufacturing and distribution to get you the right product at the right time. I’m also planning our next distribution centre with a custom design layout to maximise your order’s efficiency.
How to contact me
0151 372 0256 / adam.parry@helukabel.co.uk
Allan Mason-Whelan
Office Manager
Who I am
From globetrotting to gaming, and from Formula 1 to food, I’m experiencing it all. But I’m also a big family man and we love our adventures taking in the sights, big and small. Together, we make a family of mighty blues, supporting Everton FC through thick and thin.
What I can do for you
I do a bit of everything to make sure the HELUKABEL world keeps spinning and you continue to receive quality cables in quality time. Other than make the office brews, I’m doing it all from operational set-ups and process management to pricing updates and compliance schedules.
How to contact me
0151 372 0259 / allan.mason-whelan@helukabel.co.uk
Claire Forrester
Head of Accounts
Who I am
A Southerner who now calls the North home, I’m a master of finding the unexplored wonders of North Wales with my family and three goofball pups. But when I’m not out in nature, I’m bringing out the blooms of my garden or swimming lengths listening to the latest crime podcast.
What I can do for you
As the Head of Accounts, it’s my responsibility to maintain cashflow of the business while training our accounts assistant. Using leading software, I generate reports for HQ, run internal payroll, handle supplier payments, curate lean communications processes, and assist in your tailored solutions.
How to contact me
0151 372 0257 / claire.forrester@helukabel.co.uk
Rhiannon Mack
Internal Sales Executive and Accounts Assistant
Who I am
Enjoyer of holidays, baker of all things sweet. I’ve recently combatted the slopes of Tignes on my skis and I’m waiting for the next adventure under the sun; from Mexico to Bali, my boyfriend and I have the world on our bucket list. But here at home, my heart is in my health whether it’s running or fit-first foods.
What I can do for you
Working in a blend of roles, I’m able to provide you with a full service at HELUKABEL UK. From the moment you give me a PO request to reconciling the bank at the end of the day; I can ensure you get our trusted smooth experience in buying cables, drag chains, and accessories.
How to contact me
0151 305 9550 / rhiannon.mack@helukabel.co.uk
Paul Wadsley
Area Sales Manager for Southern England
Who I am
Music plays a big part of my life; in fact, my fiancée and I go to numerous concerts each year with a few big names always in the calendar. When we’re not rocking out, we’re cooking great food, enjoying a hearty BBQ, or socialising with our close group of friends.
What I can do for you
Everywhere from the Midlands down to the tail end of Cornwall with Southern Wales thrown into the mix, I’m there to help. With over 19 years specialising in cables, I expertly match specifications with various applications. I’ll go to your site, assess your requirements, and get you a direct line to the quality solution you need.
How to contact me
07718 647 098 / paul.wadsley@helukabel.co.uk
Gerry Slavin
Area Sales Manager for Scotland
Who I am
I’m a tennis lover, player, and teammate. Taking inspiration from the greats like Andy Murray, I have a mean serve and put it into practice every weekend either playing with my daughter or my local team. But when I’m not on the court, I’m relaxing abroad and taking in the sun.
What I can do for you
Based in Glasgow, I cover everywhere from Teesside up to Elgin and Ross-shire. Having years of experience in cables from wholesale, to internal and now to external, I share my knowledge as your partner to find you the best in cable quality.
How to contact me
07545 075 419 / gerry.slavin@helukabel.co.uk
Dave Guy
Area Sales Manager for Northern England and Wales
Who I am
Joy – I find – comes from touring what the world has to offer by the seat of my Italian Scooters (both a Vespa and a Lambretta). From the North-Coast-500 to the Alps, I’m seldom home as I’m completing the map and I try to organise a big tour 1-2 times a year. Otherwise, you’ll find me sipping a local IPA as a strong campaigner for CAMRA.
What I can do for you
Whether it’s for x-rays, bread production or can manufacturing lines, I find out exactly which specialty cable your application needs to run efficiently, with longevity. Then, I facilitate your acquisition with costings, bids, logistics, and more.
How to contact me
07549 018 075 / david.guy@helukabel.co.uk
Liam Kinnally
Product Manager for Cable Chain and Associated Cables
Who I am
An Aston Villa follower through-and-through, football has always been close to my heart but recent ventures have led me to explore body composition training at the gym! Aside from being active, I love to travel and I’ve firmly got the US East-to-West campervan trip on my bucket list.
What I can do for you
With extensive experience leading cable and cable chain sales for industry leaders, I’m attuned to tailoring solutions to your needs. Today, I proudly represent EKD on behalf of the HELUKABEL team and can customize cable chains to your application.
How to contact me
07523 277 929 / liam.kinnally@helukabel.co.uk
Rob Burrows
Internal Sales Executive
Who I am
I’m a self-confessed mixed bag and you’ll never find me in one place for long (but I have my usuals). From watching the action at motorbike race meets to supporting the team at Anfield with my eldest; I even have 4 upcoming concerts including Stevie Nicks!
What I can do for you
I lay the foundations that ensure you receive our unmatched experience. With years in cable connectivity, my expertise is in pairing you with suitable cables and leading logistics throughout. From our popular products like JZ-500 to more custom solutions, I’ve led cable solution projects for high-profile clients and SMEs.
How to contact me
0151 372 0260 / rob.burrows@helukabel.co.uk
Tracy Parry
Administration and Compliance Officer
Who I am
I’m a lover of all things nature and can never resist the call of open-water swimming (as long as the weather permits it). But, if it doesn’t, you’ll find me walking our Springador and lively Sprocker, lifting heavy things in the gym, or taking on the role of chief-holiday planner.
What I can do for you
I’m the HR of HELUKABEL UK which means I’m responsible for all the compliance, fire, health and safety, and employee leave regulations. In other words, I make sure we’re running in ship-shape so you receive the best possible experience with us. I also work directly with our Office Manager to secure our ISO certification.
How to contact me
0151 372 0258 / tracy.parry@helukabel.co.uk
Jade Berry
Marketing Executive
Who I am
I’m a firm believer that data is what drives us forward. But outside this world, I love letting hair down to feel the wind in the Welsh mountains with my husband and Shiba pup. Fun fact: I also lived in Zürich, Switzerland for two years enriching in European culture!
What I can do for you
I’m at the heart of communications with HELUKABEL UK. From the website and PPC campaigns to the social media posts and the events, I’m responsible for driving digital transformation and leaning on my years of expertise as a global SEO consultant.
How to contact me
0151 319 9418 / jade.berry@helukabel.co.uk
Russ Jamieson
Warehouse Manager
Who I am
I’m well-travelled, having lived in Norway for 15 years and with close family based in the US. So, I get to the states quite often; recently ticking Texas off the list with California up next. Aside from that, I’m big into Stoner Rock music right now with Queens of the Stone Age, Fu Manchu, and Slomosa at the top of my playlist.
What I can do for you
As the Warehouse Manager, it’s my responsibility to ensure all stock and warehouse controls are maintained to a high standard for your cables. I oversee all order allocations, out-the-door operations, health and safety assessments, and the team of experienced warehouse staff.
How to contact me
0151 372 0261 / russ.jamieson@helukabel.co.uk
